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FlowPilots vs Whatagraph

EARLY ACCESS FlowPilots is in early access; its prices are provisional. Whatagraph facts read from their own pages on 2026-10-03 (sources below).

Which one is right for you

PICK WHATAGRAPH IF

Pick Whatagraph if you report for many clients at scale and want one set of metric definitions behind every report, dashboard, and AI tool, with white-labeled reports, BigQuery, and an MCP server.

PICK FLOWPILOTS IF

Pick FlowPilots if you want the tracking under those reports watched, and the pacing and fixes staged for your approval. Its free scan works today; the watch is in preview, and nothing can be bought yet.

Feature by feature

The edge column calls each row plainly, both ways; a comparison that wins every row would not be worth your trust. Where a FlowPilots row says (preview), the edge weighs designed capability against shipped product - the label travels with the verdict.

  • Client reporting and dashboards

    FLOWPILOTS
    ReportFlow is built to draft client coverage from connected accounts and conversations (preview).
    WHATAGRAPH
    The core product: cross-channel reports and dashboards built once from templates and run across clients, white-labeled.
    EDGE
    Whatagraph

  • Integrations

    FLOWPILOTS
    Slack is live today. Gmail, Google Calendar and Google Drive are in build and not yet connectable. No ad account is read yet.
    WHATAGRAPH
    Cross-channel marketing sources in one data hub, with BigQuery and an MCP server for AI tools.
    EDGE
    Whatagraph

  • Metric definitions

    FLOWPILOTS
    Not offered.
    WHATAGRAPH
    A semantic layer: each metric defined once and used the same way in every report, dashboard, and AI tool.
    EDGE
    Whatagraph

  • Site and tracking audit

    FLOWPILOTS
    ScanFlow reads a page the way a browser does and ranks what its tags and conversion events disagree on, with what it could not observe named separately. Free today on any public page.
    WHATAGRAPH
    Not listed.
    EDGE
    FlowPilots

  • Watching for problems

    FLOWPILOTS
    SignalFlow is built to watch the conversion events themselves, around the clock (preview).
    WHATAGRAPH
    IQ Agents build and update reports and flag what is off (early access).
    EDGE
    Even

  • Ad spend pacing

    FLOWPILOTS
    MediaFlow is built to pace every connected ad account against plan daily and stage the budget shift for approval (preview).
    WHATAGRAPH
    Not listed.
    EDGE
    Even

What each costs

WHATAGRAPH

Max from EUR 699/mo billed annually, from 50 source credits (one credit per connected data account), with unlimited users and reports; Prime is custom.

FLOWPILOTS

PROVISIONAL

$149/mo (provisional) for the whole Wing; single Flows from $29/mo. Per-site pricing is being set with early agencies; nothing can be bought yet.

Moving over

Nothing moves: FlowPilots reads the source accounts directly, so Whatagraph keeps doing the reporting while the free scan checks the tracking underneath it.

Try it on a site you run first: the free scan reads one public page, with no account and nothing installed.

The questions we get asked

Does FlowPilots replace Whatagraph?

Not for reporting at scale. FlowPilots watches the tracking and stages fixes; Whatagraph builds and delivers the reports.

Can I buy MarketingWing today?

Not yet. FlowPilots is in early access and prices are provisional until billing opens; join the waitlist to be invited as seats open.

Works cited

Every Whatagraph fact above comes from these pages, read on 2026-10-03; their features and prices can change after that date.

  • "The Marketing Intelligence Platform Built for Scale." Whatagraph, whatagraph.com/. Accessed 3 Oct. 2026.
  • "Whatagraph Pricing: Compare Plans." Whatagraph, whatagraph.com/pricing. Accessed 3 Oct. 2026.