BLOG
Notes from the build
Guides to the tracking faults that go unnoticed, each sourced to the platform's own documentation and, for security policies, MDN. Alongside them, engineering writing from the person building FlowPilots.
GUIDE - - updated
How to audit a website's conversion tracking
A check, in order, of the tags a site loads, the consent and security rules that can stop them, each ad platform's own status, and whether a conversion is counted once.
GUIDE - - updated
Why your TikTok pixel is not firing
What the TikTok pixel sends, the three ways TikTok gives you to verify it, and the page-level causes that stop it before it loads.
GUIDE - - updated
LinkedIn Insight Tag not working
What Active, No recent activity and Unverified mean for the Insight Tag, the checks LinkedIn lists, and why a conversion can stay Unverified while the tag is fine.
GUIDE - - updated
Google Ads conversions not recording
Read the conversion action status first, then test the tag with Tag Assistant. What each of the five statuses means and the causes Google lists.
GUIDE - - updated
Why your Meta pixel stopped firing
How to check a Meta pixel with Meta's own tools, and the causes Meta lists for one that has stopped sending events.
ENGINEERING -
A merge queue for one
Parallel agent sessions need a landing strip. How a one-person team runs a single-writer merge queue with a conflict ladder and a gate that never sleeps.
ENGINEERING -
Color that means something
Green means normal, amber means cost, red means a true fault. Why the cockpit fixes its color semantics in avionics law and fails the build when a value drifts.