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FlowPilots vs Trackingplan

EARLY ACCESS FlowPilots is in early access; its prices are provisional. Trackingplan facts read from their own pages on 2026-10-01 (sources below).

Which one is right for you

PICK TRACKINGPLAN IF

Pick Trackingplan if you need every analytics and ad request watched in production, across web, iOS, Android and server-side, with alerts in Slack, Teams, email, webhooks and MCP. One tag or SDK, and it learns your tracking from live traffic.

PICK FLOWPILOTS IF

Pick FlowPilots if you want a read of a client site with nothing installed on it, and the watch tied to pacing, reporting, and staged fixes you approve. Its free scan works today; the watch is in preview, and nothing can be bought yet.

Feature by feature

The edge column calls each row plainly, both ways; a comparison that wins every row would not be worth your trust. Where a FlowPilots row says (preview), the edge weighs designed capability against shipped product - the label travels with the verdict.

  • Production monitoring

    FLOWPILOTS
    SignalFlow is built to watch the conversion events themselves, around the clock (preview).
    TRACKINGPLAN
    The core product: every request to more than 80 analytics and ad platforms, with the dataLayer, pixels, and Conversions API payloads, as traffic flows.
    EDGE
    Trackingplan

  • Data sources

    FLOWPILOTS
    Slack is live today. Gmail, Google Calendar and Google Drive are in build and not yet connectable. No ad account is read yet.
    TRACKINGPLAN
    More than 80 analytics and ad platforms, plus CDPs, warehouses, and BI tools.
    EDGE
    Trackingplan

  • What you install

    FLOWPILOTS
    Nothing: ScanFlow reads a public page from outside, the way a browser does.
    TRACKINGPLAN
    One tag, SDK, or server-side hook on each site or app.
    EDGE
    Even

  • Apps and server-side

    FLOWPILOTS
    Web pages only.
    TRACKINGPLAN
    iOS and Android SDKs and server-side endpoints.
    EDGE
    Trackingplan

  • Consent and privacy

    FLOWPILOTS
    ScanFlow reports consent and privacy findings on the pages it reads: one page free, more on a domain you verify.
    TRACKINGPLAN
    Flags consent breaches and personal data leaks.
    EDGE
    Trackingplan

  • Alert channels

    FLOWPILOTS
    SignalFlow is built to stage the heads-up for your approval (preview).
    TRACKINGPLAN
    Slack, Teams, email, MCP, webhooks, and an API.
    EDGE
    Trackingplan

  • Ad spend pacing

    FLOWPILOTS
    MediaFlow is built to pace every connected ad account against plan daily and stage the budget shift for approval (preview).
    TRACKINGPLAN
    Not listed.
    EDGE
    Even

  • Fixing what it finds

    FLOWPILOTS
    The approve gate: staged moves that run only on your per-action approval, on an immutable audit trail.
    TRACKINGPLAN
    Names the cause, such as a trigger to remove in GTM; the fix is yours to make.
    EDGE
    Even

What each costs

TRACKINGPLAN

Pay as You Grow $249/mo billed annually, priced by monthly active users; Enterprise from $1,750/mo billed annually; agency pricing on request. free to try for 14 days, no card.

FLOWPILOTS

PROVISIONAL

$149/mo (provisional) for the whole Wing; single Flows from $29/mo. Per-site pricing is being set with early agencies; nothing can be bought yet.

Moving over

Nothing moves. The free scan reads a site from outside, so it runs beside a Trackingplan tag without touching it.

Try it on a site you run first: the free scan reads one public page, with no account and nothing installed.

The questions we get asked

Does FlowPilots need a tag on my site?

No. ScanFlow reads a public page the way a browser does. That also means it sees only what a page load shows, never your app or server events.

Can I buy MarketingWing today?

Not yet. FlowPilots is in early access and prices are provisional until billing opens; join the waitlist to be invited as seats open.

Which one watches mobile apps?

Trackingplan, through its iOS and Android SDKs. FlowPilots reads web pages only.

Works cited

Every Trackingplan fact above comes from these pages, read on 2026-10-01; their features and prices can change after that date.